Madhuri Dixit soon be tourism ambassador of Maharashtra

Madhuri Dixit may soon have a new assignment here in India. The actoress has received an offer to become the state's tourism and cultural ambassador and boost its image as a leading tourist destination.

According to Times of India, State officials said they were in the final stages of drafting a contract for Dixit, who would soon be requested to come on board as part of Maharashtra's promotional activities. Earlier, Gujarat made Amitabh Bachchan its brand ambassador while Bengal chose Shah Rukh Khan to highlight the state's potential.

They said there was a lot of expectation from Dixit and they hoped to cash in on her popularity and fan base. "What adds weight to her nomination is that she is a Maharashtrian, truly representing the culture and heritage of this state," said an official, adding that the state's tourism sector needed a "desperate image makeover" considering its tremendous potential.

On Tuesday, Dixit received the prestigious Master Dinanath Vishesh Award. Her business manager, Rikku Rakeshnath, said Dixit met cultural secretary Anand Kulkarni six months ago. "Though she has not yet signed any contract, it will be an honour for her to be a brand ambassador for Maharashtra," he added.

[via:  Times of India]